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Wilder Construction's 96th Anniversary Timeline brochure wins 2007 Gold Hermes print award! |
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Wilder Construction Web site wins Webawards 2006 Construction Standard of Excellence! |
Initial Challenges:
Site owner needed to expand marketing efforts to potential employees and promote expertise for private industry projects. The new site needed to work with existing print materials as well as include content from more than 100 pages from the old site. Design Solutions:
New site integrates information and design to work with other company marketing efforts, provides easy access to all areas of Web site and delivers fast page load.
Sales & Marketing Solutions:
Supports marketing to employees and private industry customers, and enhances print materials to create an integrated image across all audiences.
Business Process Improvements:
Provides an interesting and engaging source of information for prospective employees. Builds brand image and offers information for private sector customers seeking to pre-qualify Wilder based on competencies, past projects and service areas.
Technical Solutions:
State-of-the-art drop down menus and several include files allow easy site updates. CSS navigation provides for quick and easy overall site changes. Site is easily expandable at both front- and back-end as projects and services evolve.
User Solutions:
Clear menu structure with inside left menu showing all options on each inside page makes site easy to navigate.
Wilder Construction
Site Achievements:
The new site blends information about thepeople, history and current projects to
provide a solid overview of the company.
Since launching the new site, Wilder
Construction Company has experienced
the following successes:
- Employee recruitment, especially on college campuses, is enhanced and supported.
- Potential customers in private industry
have a resource for information to
explore services and service areas. - Site design and content integrates with the company's print materials and a new modern look updates image and ties into brand.
-- Steve Harding
Business Development Manager,
Wilder Construction
Business Development Manager,
Wilder Construction
“I never had the sense that we were being oversold. Blue Sky Projects could have promoted whistles and bells for the sake of whistles and bells, but they didn't. They never wanted to give us something we didn't need.”
