Initial Challenges:
The completely re-developed Web site
for Martin Selig Real Estate needed to serve multiple audiences: existing
clients and prospects, as well as, the internal operations, leasing, and parking
departments.The starting point was basic information and corporate graphic standards, requiring Blue Sky Projects to research and propose functionality, navigation, and ease of use.
Design Solutions:
The design integrates with other company
materials and provides an information source for marketing as well as
interactive options for customers and employees.
Sales & Marketing Solutions:
Enables leasing,
development, and parking prospects to get detailed information about projects,
space, and parking lots.Provides easily updateable online brochure.
Business Process Improvements:
- Existing Selig customers can securely log into the site and get information, pose questions, or request work without having to call the office.
- All Web site forms are interactive and database driven, allowing them to
be automatically routed
to correct department or person within the firm.
Technical Solutions:
- Database driven site with custom forms and sophisticated contact management options.
User Solutions:
Site owners can modify any aspect of the
Web site and create their own internal FAQ's on the fly to meet specific needs
as they arise.
Site Achievements:
After Blue Sky Projects built
thisnew site, Martin Selig Real Estate
had the following successes:
- Significant online marketing
presence for current real estate
and projects under development. - Efficiency and productivity gains
in dealing with hundreds of clients.

-- Lauren Selig
Martin Selig Real Estate
Martin Selig Real Estate
“Not only does our new Web site provide an online marketing
presence, but Blue Sky Projects made sure it would help streamline our
management functions and improve customer service for our existing
tenants.”
