Initial Challenges:
Beth Brosseau NameBranding™ had the graphic design concepts for the company's new Web site. Blue Sky Projects was tasked with creating a workable, SEO-friendly Web site that stayed true to the designer's original concept. Ensuring that the Web site would work for dial-up clients, as well as those on high speed Internet access, provided programming and design challenges.

Design Solutions:
In order to make the site work efficiently, Blue Sky Projects provided hands-on, constructive consulting to the site owner. It was important to keep the selected design concepts while also meeting the goals of the company. The company founder also did not want the fonts to shift depending on the Web browser. Using graphical representations of words keeps text within the design standards.

"Blue Sky Projects made practical suggestions on how to make my initial design better."
--Beth Brosseau, principal

Sales & Marketing Solutions:
The Web site fits the brand of Beth Brosseau NameBranding, which was a very important point for a company that focuses on developing effective name brands.

Case studies on the Web site provides an in-depth look at the company's attention to detail and customer needs.

The portfolio section provides and excellent overview of the types of clients and projects the company has worked on with samples of work in various categories.

Business Process Improvements:
The programming of NameBranding.com was designed to ensure that the site was optimized for search engines in order to increase business contacts.

Technical Solutions:
  • Web site built in HTML and Javascript with a particular focus on making the site available to search engines.
  • Fading on home page is created in Javascript to make it searchable
  • Navigation is done in HTML to make it searchable and quick loading
  • The contact link is coded to avoid harvesting by web crawlers.

User Solutions:
Site developed to ensure that it would work for clients using dial-up Internet access as well as for those with high-speed Internet access.

"I would not hesitate to recommend Blue Sky Projects to anyone who wanted to get a Web site up and running." --Beth Brosseau
Beth Brosseau NameBranding™

"Technology mystifies me and I
needed someone to shepherd me
through the process of getting
a Web site up- Blue Sky Projects
was very helpful."
                           --Beth Brosseau
 
-- Beth Brosseau
Principal,
NameBranding
 
Rewards of the Relationship:
“Our new web site is user-friendly and easy for our customers to use. It fits our business needs without distracting elements that make it hard to navigate or focus.”
 

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